A business leader with over 15 years of experience in direct marketing and professional online services. Extensive leadership experience blending professional services, relationship management, and operational management, to help companies achieve growth while improving customer experience.
Leader at identifying issues affecting business performance and devising innovative solutions.
This is me
Criteo Performance Optimization Platform
Criteo Performance Optimization Platform is Criteo Advertiser Marketplace. As Product Manager, I retain overall responsibility of marketplace roadmap's successful implementation, spanning +120 countries including China. Providing a superior set of services to Customers (internal and external). Focusing the Operating Environment to adopt customer centric behavior at the core of business processes. Leading online services optimization that result in either cost savings, change in strategic focus or improved customer response time, to achieve further growth and profitability.
As Senior Product Manager EMEA, I was in charge of identifying innovative features to generate new growth drivers; prioritizing and driving them through the product development process; managing their deployment all over Europe (+250 people impacted). Reinforced web services' retention and effectiveness (+40% turnover impact Year on Year) and improved Key-pages efficiency based on A/B test campaigns (+300% conversion rates). Worked on direct marketing processes such as new prospecting tools and sales channels to increase business team effectiveness (customer increased by +200%). Analysed market trends, competition and strategic aspects, and participated in decision process with the top management. Directed a team of 4 to build a content farm that launched +2 000 vertical websites and to successfully implement lead generation partnerships with major European publishers (Les Echos, De Telegraaf...).
As Traffic Manager, I was primary responsibility for the implementation, monitoring and optimization of online advertising campaigns. In charge of segmented analysis of visits & page views (+6 million visitors/month), and of E-mailing campaigns (Consolidation of newsletters' design, content, targeting routing – 1.6 million subscribers).
As Direct Marketing Product Manager, I was responsible for National POS deployment and regional promotional campaigns. In charge of customer databases qualification (loyalty) & prospects (development), mailings' setting up & monitoring, phoning & emailing operations..
Execution is part of an idea to create a Business. In Business, an idea without the execution bit is called Bullshit.
Conv. Rate Opt.
Senior Product ManagerPeriod: 2011 – Present
Senior Product Manager
Advertiser Marketplace Product Manager at Criteo.
Product ManagerPeriod: 2006 – 07-2011
Senior Product Manager EMEA at Companeo
Traffic ManagerPeriod: 2005 – 07-2006
Traffic Manager at Bestofmedia Group (now Purch).
Product ManagerPeriod: 2004 – 02-2005
Direct Marketing Product Manager
Direct Marketing Product Manager at CIC Banque Régionale de l'Ouest.
Sales personPeriod: 2002 – 12/2003
After Sales Service Manager Assistant
After Sales Service Manager Assistant at FNAC Les Halles.
Project Manager InternPeriod: 01-2002 –07-2002
Direct Marketing & Communication Project Manager Intern
Direct Marketing & Communication Project Manager Intern at BNP Paribas.
Sales Assistant InternPeriod: 2000 –06-2001
EMEA Sales Operation Manager Assistant Intern
EMEA Sales Operation Manager Assistant Intern at IBM.